The dvLED queue
An RFQ arrives. It joins the sales engineering queue behind every other request in the region. Days later an engineer builds the configuration by hand, draws it in CAD, prices it in a spreadsheet and pastes it into a template. Then the customer changes the wall size, and the whole package is wrong at once.
Sales leadership
“Deals stall while we wait for engineering, and I can’t hire my way out of it.”
The customer waits a week for up to three hours of engineering, or more, and compares vendors while waiting.
Sales engineering
“My best people rebuild the same configs and redo them at every change.”
Two or three loops per project are normal. Each one adds days at exactly the moment the customer decides, and the fastest credible vendor frames the specification.
Channel
“Partners can’t quote our products without us, so they wait or quote a competitor.”
Where no engineer is free, the quote never gets created: small deals, partner deals, busy-week deals. Nobody tracks the quotes that never existed.
Product · Live configuration
Arterio is the sales engineering platform built for dvLED. Every wall carries the rules your engineers know by heart: pixel pitch, cabinet geometry, processing, data and power wiring, mounting, clearances and price. Arterio applies all of them on the call, so every quote and every revision happens in minutes and deals keep their momentum.
Product · One flow
Enter the requirement live: product, size, pitch, site. Arterio applies the engineering logic your team approved, from cabinets and processing to receiver cards, power, data, redundancy, mounting and spares, and produces the complete package.
Geometry
Radius, sweep angle, developed face length and cabinet depth are solved from the cabinet data. Sections combine into one display with one BoM.
Processing
Input cards, sending cards, data runs and pixel capacity are sized to the wall. Every eligible controller is listed with its price delta, so the trade-off is visible on the call.
Drawings
Front and rear views, run lists, amperage per run, clearance and ventilation, mount drawings. The documents an integrator needs before they trust a price.
Quote
Price book, region and partner pricing applied centrally. LED, processing, mounting, hardware, cables and spares on one signable document, in your branding.
| Qty | Product | Unit price | Extended |
|---|---|---|---|
| LED | |||
| 42 | 0.94 mm Gen 2 COB · 27″ (X0.9) | $900.00 | $37,800.00 |
| Processing | |||
| 1 | H2 | $651.67 | $651.67 |
| 1 | H_16xRJ45+2xfiber sending card | $1,481.01 | $1,481.01 |
| 1 | H_2xHDMI2.0 input card | $1,142.86 | $1,142.86 |
| Mounting | |||
| 1 | DS-LEDUNV610-7X6 | $1,499.35 | $1,499.35 |
| Hardware | |||
| 30 | Alignment plate | $0.00 | $0.00 |
| 84 | M2 bolt | $0.00 | $0.00 |
| 168 | M6 bolt | $0.00 | $0.00 |
Drawn from one Arterio session and the 40-page proposal it generated for a two-display project: quote, display overview and 33 drawing pages from one configuration.
Product · The revision moment
Size, pitch, budget or site: the entire package recomputes immediately. BoM, drawings, wiring, power, price, proposal. The updated proposal goes out the same day, at any stage of the deal.
Standard deals by sales, exceptions by experts. Engineers stop rebuilding repeat configurations and handle only what needs them.
Additional H Series configuration
DS-LEDUNV$1,499.35Wall99.2 – 118.2 mmAdd Trim Kit$4,516.20Governance · The framework
Configure data wiring settings for the Gen 2 COB cabinet series.
Prevent users from changing the series wiring defaults in the configurator.
Set the initial wiring pattern and optimization options.
These layout settings apply only when layout options are enabled for the configuration. Inherit from general uses the configuration region’s default layout.
Override the regional redundancy default for new displays.
Fill each layer or distribute the load across layers.
Cable specification used for this series.
Product, processing and mounting follow the design principles your sales engineering sets. Quotation rules, price books and regional settings live centrally, with explicit change governance.
New products and prices are updated centrally and apply across regions, teams and partners at once, instead of outdating a dozen spreadsheets.
Tenant isolation, access controls, no cross-tenant AI training. Your product and pricing data stay yours, and your CRM stays the system of record.
Governance · Regions and CRM
Cabinets by product lineQuoted, last 12 months
62,210
Pixel pitch rangesShare of cabinets, average price per m², win rate
| Pitch | Share | USD/m² | Won |
|---|---|---|---|
| ≤ 1.2 mm | 22% | $6,980 | 31% |
| 1.2 to 1.9 mm | 39% | $4,140 | 38% |
| 1.9 to 2.6 mm | 21% | $2,860 | 43% |
| 2.6 to 4 mm | 12% | $1,920 | 47% |
| 4 mm and up | 6% | $1,260 | 41% |
GET api.arterio.io/v1/reports/global
JSON, updated as every quote is saved. Your BI, data warehouse and CRM read it directly, so reporting runs itself.
Proof · Results
Customer-reported. Arterio customer survey, 2025. Quote backlogs of one to three weeks were removed in surveyed accounts.
Customers
“Arterio has provided our sales team with the proper tools to respond quickly to customer quotes in a competitive market.”
“Arterio brings design consistency and rapid turnaround to our LED display drawings … enabling NanoLumens to scale with confidence.”
“With Arterio, every member of our team now has their own dedicated engineer. It has become an indispensable resource to our company.”
Proof · Who it's for
Repeated quotation volume, several configurable product families, and a sales process that depends on scarce sales engineering capacity. Value-added distributors with technical quoting desks come second.
A good fit when
Probably not when
See it on your products
We model one of your products from public specs or specs you provide, configure it live in 30 minutes, and change it mid-session the way a customer would. If we cannot model your product, we say so before the meeting.
Prefer email? till@arterio.io
Thanks. We reply within one business day to set up the 30 minutes, usually with a question or two about the product you want to see.